Case Study
THE AUSTRALIAN
EUCALYPTUS OIL
COMPANY
Established in 1895 The Australian Eucalyptus Oil Company is a family run business spanning 5 generations of harvesting eucalyptus oil on their Central Victorian farm. The expertise and heritage was a clear driver for the companies growth and success laying claim to producing the world’s strongest smelling eucalyptus oil.
With a large and diverse portfolio of natural household and cleaning products the local family business consulted Studio Von to review their range and create a contemporary brand refresh with new packaging design that promoted the high quality standard of their products and anchored the brand as a great non toxic alternative to everyday household products. Made with the finest ingredients & fragranced with 100% pure essential oils the portfolio needed to project this brand truth. The entire range consisting of over 120 skus was in need of a revolutionary overhaul.
A FRESH
TAKE ON
CLEANING
We worked closely with the client to create the new brand architecture and varianting system for their extensive range. We developed range segmentation within their portfolio to clearly define a step-up premium range whilst maintaining a friendly yet premium a look and feel for the core range. We also had to look at segmenting the essential oil sector of the portfolio to all work together under one unified brand. With the flagship store in Bendigo and soon to be opening a new store in Noosa, QLD, we continue to work alongside the business as a creative consultant as they grow and evolve.
Established in 1895 The Australian Eucalyptus Oil Company is a family run business spanning 5 generations of harvesting eucalyptus oil on their Central Victorian farm. The expertise and heritage was a clear driver for the companies growth and success laying claim to producing the world’s strongest smelling eucalyptus oil.
With a large and diverse portfolio of natural household and cleaning products the local family business consulted Studio Von to review their range and create a contemporary brand refresh with new packaging design that promoted the high quality standard of their products and anchored the brand as a great non toxic alternative to everyday household products. Made with the finest ingredients & fragranced with 100% pure essential oils the portfolio needed to project this brand truth. The entire range consisting of over 120 skus was in need of a revolutionary overhaul.
